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| Darin Birchler |
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“Hairdressing was the furthest thing from
my mind,” smiles Birchler. Originally from
the East Bay, Birchler ran in a tough crowd of professional
boxers and kick boxers. Yet every time he visited
his girlfriend at work he was inspired by the dynamic
energy and creativity in the salon. With her encouragement,
Birchler applied to beauty college in Sacramento.
“I didn’t tell anyone,” he says.
While waiting to be interviewed, he bumped into
the wife of a trainer at his karate school. Sensing
his embarrassment, she let him in on a secret; not
only was her husband a hairdresser, his mother owned
the school. “Here was this mean, 6’3’,
215 lb, aggressive tough guy,” he says. “To
realize this black belt instructor I respected was
also a hairdresser completely changed my perspective.”
Darin was hooked from the first snip. He found a
creative release he had never experienced having
come from an athletic background. After working
in Sacramento for a year and a half he slid into
an apprenticeship at the “rebel black sheep
of salons,” Architects and Heroes, in San
Francisco, where he remained for eight years. “The
artists had more freedom there, it was a looser
structure,” says Birchler. “And they
were turning out architecturally beautiful work.”
In the mid 90s, Birchler loaded up a U-Haul and
struck out for Los Angeles with nothing more than
a dream and a wad of cash burning his pocket. He
landed a job at a Beverly Hills salon and in less
than a year, Los Angeles magazine named Birchler
“L.A.’s Hot New Up-and-Comer.”
After 10 months, Birchler left the “restrictive
salon environment” in pursuit of freelance
work on photo shoots, commercials and music videos.
“I wasn’t feeling the unity I was used
to in San Francisco,” says Birchler. “The
kids in San Francisco were artists, they loved what
they did and they fed off each other’s talent.”
He teamed with friend and colorist, Amanda [last
name] in an artist’s loft with panoramic views
from the 11th floor of the old Asahi building. Word-of-mouth
swept the city and soon Birchler’s reputation
for architecturally genius cuts earned him a fierce
following running the gamut from actors and musicians
to college students and housewives. Within five
years he had outgrown the space and began searching
for a new location to expand his vision.
It was important to Birchler to hire the right staff
in order to create a unique family environment where
the artists could thrive and the clients would feel
welcome. He encourages his staff to get to know
everyone’s clients, not just their own. “No
one’s going to walk in and feel judged by
the staff. Some salons buy into that, they want
the cattiness,” he says. “That’s
not going to happen here. That’s why 18 years
later I still love what I do.” |
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| Victor Camarillo |

Chop Chop’s manager, Victor Camarillo, has
a democratic approach to overseeing operations.
He believes clear communication is the basis for
a happy workplace and encourages the staff to contribute
ideas that will enrich the atmosphere for everyone.
“We’re a family,” says Camarillo.
“And it’s our job to make people feel
comfortable when they’re here, and look great
when they leave.”
Though Camarillo always knew he wanted to work with
hair, his parents held a more corporate vision for
him. “It wasn’t going to happen,”
he laughs. After forays into fashion and interior
design, he went to live in London where he landed
a job as an assistant in a salon. The rest was history.
He returned to Los Angeles and began formal training
at the Sassoon Academy in Santa Monica. Over the
last 15 years, Camarillo has built a loyal following
from Beverly Hills, to Pasadena and Hollywood. “Working
in different salons has given me a lot of insight
into what works and what doesn’t,” he
says. In 2001 longtime friend, Darin Birchler, approached
Camarillo about his concept for a new hair salon.
Camarillo jumped on board as Birchler’s right
hand man and in the winter of 2002, they opened
the doors to Chop Chop.
As the only stylist adept at both color and cuts,
Camarillo seeks inspiration from a mix of street
culture and couture. “I love to blend classic
cuts with an edgy twist,” he says. “I
always give my clients something that expresses
their individuality so they walk away feeling fresh.” |
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Thy Mai
Art Director & Stylist |
Thy grew up in Houston and moved to Seattle to attend college at the age of 17. After graduation she worked in finance by day and promoted local bands at a club called Revolver by night. When a colleague insinuated her nighttime gig could ‘ruin’ her reputation in finance, she knew the financial district was not her ultimate career destination.
“I’ve always loved hair,” she says. “I grew up around it. My mother was a hairdresser but she thought I should become a doctor or a lawyer.” Thy’s experience with club promoting inspired her to seek work in an environment that would both satisfy her artistic nature as well as appeal to her business savvy. “I knew I could be successful in hair,” she says. Thy followed her heart and relocated to Los Angeles where she attended the Sassoon Academy. She apprenticed with Sassoon for two years until she opted to leave for editorial work and maintain her client roster through house calls. Thy learned about Chop Chop through a friend and was impressed with the way Darin ran his business. Darin was equally impressed with Thy’s creative vision and business ingenuity. He immediately hired her as the salon’s Art Director responsible for overseeing the assistant and cutting programs, inspiring creativity in the salon through innovative workshops, as well as overseeing the quality and artistry of each look the salon produces.
Thy enjoys the instant gratification she receives from giving someone a great cut. “It’s a therapeutic session,” she says. “It’s very rare that people aren’t self-critical. But when you cut someone and you make them see themselves in a way that helps them appreciate their own beauty, that’s a very rewarding experience.”
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| Joann Rodriguez |
“Way before I ever became
a stylist, my friends always trusted me to do their
hair,” says Rodriguez. When she joined the Vidal
Sassoon Academy in 1993, her teacher, Patty Song,
inspired her to get into color. “She could do
anything--she was a scientist when it came to color.”
Upon graduation, Rodriguez was sent to London to complete
her training. When she returned to the States she
got a job working in Beverly Hills where she first
met Darin Birchler. Six years later their paths crossed
again when Rodriguez learned through Victor Camarillo
that Birchler was looking to open his own space. “I
was so inspired by Darin’s vision,” she
says. “Finally here was an opportunity to work
around highly creative people and really challenge
myself.” She immediately signed on and joined
the search for the right location.
Rodriguez looks to music, art, and magazines for fresh
ideas. “I’ll take a look from fashion,
keep what works, toss what doesn’t, and make
it my own,” she says. She prides herself on
being an excellent listener with an intuitive sense
of her client’s needs. “I’m all
about making the client happy, whether they want funky
or classic, they’re going to leave my chair
happy.” |
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| Helen Kim |

Helen Kim understands her client’s
busy schedules and has perfected the art of the low-maintenance
cut. She works with the hair’s natural texture
to bring out her client’s best attributes. “Most
of my clients can’t spend a lot of time blowing
their hair out,” she says. “I’m
the same way, so I love creating soft, feminine cuts
that look don’t require a lot of upkeep.”
Kim graduated from Vidal Sassoon Academy in 1995 and
began working in Beverly Hills where she built up
a solid reputation and a strong following. Eight years
later she left the Beverly Hills in favor of the more
down-to-earth atmosphere of Chop Chop. “The
energy here is great,” says Kim. “Even
my clients are happier here.”
She gleans Inspiration from the runways and magazines.
“Even from going out,” she says. “Sometimes
I’ll see a cut on someone and think that would
be perfect for one of my clients.” She’ll
often encourage her clients to try something new but
says, “I won’t suggest a change just to
be funky. It’s gotta be glamorous.” |
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| Amy Jacob |
“I love cutting hair. Every day presents a new opportunity and fresh canvas to work on,” says Amy. “It never gets boring.” At the age of 19 Amy was inspired to move to Los Angeles from the San Francisco Bay area after her employer, a seasoned owner of a hair salon, told her that if he had to do it all over again, he would have studied at Vidal Sassoon. With his encouragement Amy enrolled in the Vidal Sassoon Academy in Los Angeles in 2005 and apprenticed with them for a year following graduation. In January 2008, Amy joined the team at Chop Chop.
Inspired by vintage fashion, photography, and the pioneer of modernist hairstyling himself, Vidal Sassoon, Amy loves turning out classic looks that sport a modern edge. Amy believes the consultation is the cornerstone of creating a great cut. “I’m a great listener,” says Amy. “I take into account my clients lifestyle, comfort level, and aspirations before making any suggestions.” An advocate of staying true to your hair’s texture and limitations, as well as maintaining a realistic styling routine, Amy takes initiative to guide her clients to try flattering new styles they might not ordinarily consider.
“Your hair’s connected to the way you feel about yourself,” says Amy. “Nothing’s better than when my clients leave feeling happy and excited about the way they look.”
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| Juli Massakas |
An artist by nature, Juli is a true master with color. Known for her original blends, Juli specializes in a range of looks from gorgeous, classic hair that perfectly compliments her clients’ skin tone, to looks that bear her signature creative edge.
After spending the first years of her life living in Amsterdam, Los Angeles, and Toronto, Juli settled in Florida where she studied art and photography while obtaining her Associates degree in Psychology. “Psychology fascinated me but I knew I always wanted to work with hair,” says Juli. “I wanted to stay within the artistic realm.”
Juli returned to Toronto and began an apprenticeship with the Vidal Sassoon Academy in 2002. In 2006, Sassoon recommended Juli for the teaching program and relocated her to the Los Angeles Vidal Sassoon Academy. Juli thrived in the new environment and was inspired by the opportunity to work in a more imaginative way on models in hair shows. After two years Juli missed the one-on-one connection of working with her own clients and decided to leave Sassoon to join the team at ChopChop in April 2008.
“What I love about ChopChop is that it’s also a gallery space with rotating art exhibits,” she says. “It’s a really fun, highly creative atmosphere.” Juli loves the instant gratification she feels when she sees color “come alive” on a client like a living canvas. “We’re all artists at heart,” she says. “I get to do what I love - play with hair, and make clients feel great about the way they look.”
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| Troy Trusciante |
“I’m not into high maintenance hair or fads,” says Troy. “I’m into making a woman look beautiful.” Troy began his career at Vidal Sassoon in Beverly Hills in 1989. After working in Los Angeles for several years he began craving “a more creatively charged atmosphere.” He moved up to San Francisco where he joined the crew at Architects and Heroes, and first met Darin Birchler. The energy in the salon was charged with innovation and originality. “Everyone was pushing the boundaries,” says Troy. “Once you learn the rules you can break them.” After the salon was sold, he moved to Elevation Salon where he remained for the next four and half years.
When Troy returned to Los Angeles in 2003, he noticed the business had fallen under the influence of a celebrity obsessed culture. Though Troy had colored his fair share of glitterati including athletes, political figures and film stars he says, “I’m into the experience of connecting with the individual. That’s the wow factor for me.”
When Troy initially learned Darin had recreated the vibe from San Francisco in his new salon Chop Chop, there weren’t any available positions for him. Over the next three years, he freelanced and developed a loyal clientele until a space opened up at Chop Chop in March 2006.
Troy gleans inspiration from fashion, art, photography, sports, and nature. He believes in amplifying a person’s natural coloring to bring out their best attributes. He says, “Someone recently asked me, ‘What’s God’s greatest invention?’ I said, ‘Woman.’ It shouldn’t be a laborious process for a woman to do her hair every day. And if it is, then I’m not doing my job. It should be exciting.”
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