(Los Angeles) - Midway between downtown
L.A. and the Pacific Ocean is ChopChop: a splendid collision
of art and hairdressing. The creative force behind the salon
is owner and Bay-Area native, Darin Birchler. A hair stylist
for more than 18 years, Birchler apprenticed with Suiki Lohr
of Architects and Heroes in San Francisco, where he learned
Sassoon's advanced haircutting techniques. The famed though
now-defunct salon provided Birchler with the foundation for
a successful career and the concept of integrating an art
gallery and hair salon.
"I like the idea of exposing art to the everyday world,"
said Birchler. "Our clients anticipate the new artwork
as well as our gallery openings, which are one part dance
party and two parts art reception." Installer every six
weeks - about the time it takes for lowlights to grow out
- Birchler personally hangs the art and reconfigures the freestanding
stylist stations to accomodate each new exhibit.
Synergy of the spaces is no accident: Darin spent eight months
in search of ChopChop's home. Collaborating with architect
David Levine, they transformed a former web hosting space
on La Brea to what might be described as SoHo-meets-SoMa-meets
WeHo. Once inside the light-filled lobby, you're greeted by
a staff member posessing none of L.A.'s usual salon pretense.
(The only blonde at ChopChop is a maple veneer.) Proceed past
the reception desk and dressing rooms, and encounter hickory
wood floors, cable task lighting, and ambient electronica.
When it comes to philosophy, Birchler's haircuts are a wearable
work of art: each creation befits the unique physique and
style of the client. As for celebrity clients, Birchler has
a few, although he would prefer not to cut and tell. He's
far more interested in building a new brand and new band of
architects and heroes. |